Lets start with the BIG IF
Well in the last reply i received from If Vakuutus they seemed to have accepted responsibility but did not want to act upon that. The customer is responsible for their errors apparently. As such this is still waiting and is once again at the top of their facebook group wall. I will not go away. Social media is easy it does not require much effort unlike standing outside their office with a loudspeaker. It also reaches alot more people. If have questions to answer and i want them to answer them publically.
Tomorrow i think i will write a little bit about what i think they are thinking but, for now that is where i will leave it. BTW this is the first week day that If Vakuutus have not responded. Does this mean that they have stopped communicating. Let's see.
Growth of Support
Over the last few days and again continued today we have seen growth in the number of followers. In this experiment i have also been learning by doing and as it is not a normal thing to try and get alot of folllowers quickly (at least for me) then i have done some things that i see are mistakes.
The biggest mistake i have made so far is to assume that if you follow a person they automatically follow you back or at least a large proportion (i am just nice like that). This is total rubbish and may work if you follow one person but when you follow many and have only a few followers you just appear as a "junk follower" it is just as bad as spam mail when you see twits from these people. As such i stopped and stopped following anyone who i didn't know or didn't follow me. You will now see my follows and followers are roughly in balance.
Furthermore to try and help to reach out to people in Finland i have also started to use Finnish language hashtags. One thing that i have learned through email marketing analysis is that people respond much better to content in their own language even though the body of the message may be in another language. Finns are pretty good at English although they often wont admit it so i am not worried on that score especially as those who are active in social media tend to be younger anyway. As such it means that my tweets are often tweeted now with English and Finnish tags.
Well this has meant that today i have now managed to reach 100 followers which i am honestly quite proud of because i have never had 100 followers before :-)
On the blog we have had record traffic today and with the exception of a slight blip on one day where we did not grow (i was not able to spend time at the computer that day and add that much content) we have continued to get more hits day on day.
The traffic is coming from all over the world but mostly Finland roughly 50% (the domestic market so to speak), the UK and the US (English speaking countries and very active with twitter in particular) and then a mixture of countries. We have also appeared on Russian blogs but i cannot read anything there so have no idea what they are talking about.
Today i also for the first time posted some video content. It was quite funny to watch but actually makes a serious point. This is not the first time this has happenned to If Vakuutus. They have been publically humilated and attacked previously and this is one of their videos. There are others.
I would love to hear from the guy in the video to hear his story and how that went. If you are out there make contact. I will look into that and get back to you. Interestingly this video received the most hits on the blog today and the most retweets. Comedy never hurt anyone. It may also have helped that the content was in Finnish though?
To continue with the video discussion, i can also say that i have now made my presence visible on the If Vakuutus YouTube channel where there televesion marketing material is held. They have quite a large push with television and radio advertising in Finland at the mo so check that out if you want to. As i was unable to add links in the comment boxes i have commented as my own YouTube channel which links to the blog and @IFinsurancetwitter but that is currently being used only as a through channel and i will not actively promote it. You can get to the IF videos from it though if you are interested. I want IF to know that there is nowhere that they can hide in Social Media and if they will not engage me and answer my valid questions on Facebook then i will engage them whereever they are present in the electronic jungle.
Note i am NOT attacking them I am trying to Engage them. I have not bad mouthed or slandered them. I am just trying to bring this conflict to a justified end within a public space. I still want a resolution and my demands are in place so as to protect their other customers with ammendments to their terms and conditions and a review of some of their practices.
They must air their dirty laundry in public even if they do not want to.
No comments:
Post a Comment