When i started the Twitter account four days ago i realised that i needed to try and get a lot of support quickly. One of the strategies i employed was to try and follow as many people as i could who i felt would be interested in the story, would support it by following themselves or even retweeting or were members of the Finnish media who may be interested.
If i had taken the time to read other blogs on the subject as i have done now i would have realised then that..
I was totally wrong!!!
All that i have done is reduce my own reputation on Twitter. It really does not look good to follow many more people than follow you. I think of the many people i have followed only a few have started following me.
Social media must be entirely voluntary, for people to follow you you must offer content that is valid for them and let them find it for themselves. All you can do is try and write content people are interested in and make it available to them on their terms. If they find you and want to follow you that is great. If they want to participate for themselves even better.
As such i as a policy will not follow anyone who does not produce content that i am interested in for this experiment or has followed me.
NO MORE JUNK FOLLOWING!! and SORRY
Please bare in mind i am learning as i go as i have never tried this kind of thing before and never had to generate large interest in something quickly.
P.S. let me know what you think about anything i am here to listen also!
This blog tells the story of my Social CRM experiment with If Vahinkovakuutus. If is a Finnish Insurance company. In Feb 2012 I was stranded in Turkey when Malev went bankrupt. I made a call to If vakuutus on their emergency number. I was informed that i was covered and to make a claim when i got home. I made the claim and If vahinkovakuutus did not pay. This blog tells the story of engagement via If vahinkovakuutus 's own social media and asks, has the customer become empowered by SCRM?
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