This blog tells the story of my Social CRM experiment with If Vahinkovakuutus. If is a Finnish Insurance company. In Feb 2012 I was stranded in Turkey when Malev went bankrupt. I made a call to If vakuutus on their emergency number. I was informed that i was covered and to make a claim when i got home. I made the claim and If vahinkovakuutus did not pay. This blog tells the story of engagement via If vahinkovakuutus 's own social media and asks, has the customer become empowered by SCRM?
For those who do not speak Finnish here are some classic quotes from the guys rant.
ReplyDelete"If make you piss more than beer!"
A comment to the lady in the street,
"If you fall they wont pay"
In any case i have not reached this level of frustration with IF yet!!