So End of Day 1 of the Experiment

So i am pleased to see that actually in my absence from my computer during the day actions that i put in motion have generated some response.

I have new followers on the purpose created IF Social Experiment Twitter account. See the links on the blog which i have added on the right and i promise to add some more graphically pleasing links later ;-)

I have had the blog shared and twitted by others and very nicely i have also had a third party google + mention thanks @jukkan for that one. See Google + mention.

I have also pleasantly had a reply from IF via their own social media Facebook page where i also pasted a link to this blog. See related links on this blog.

"Hi Daniel! Thank you for your feedback. We'll check this case with If's claims handling specialists and we'll get back to you at the beginning of next week. Thank you for your patience!"

I must say i was very pleasantly surprised to get a reply on Saturday i did not expect that in Finland!!

So that is basically the news part over with. Generally i am quite happy with the progress. There has been some response from the social media community and also some from IF themselves. I am refusing to start to believe that anything positive will come from this in terms of overturning IF's decision. Mostly as i am not sure that i want to build up my hopes.

I want to believe in the power of social media but i am not sold yet. Perhaps if we had a 100 000 followers and the traditional media services started to pay attention then there would be real attention.

Is it enough just to post directly to a company's public social profile for all to see when you are just one voice or a few and when IF themselves only have 5000 odd members on their page of which perhaps 1% will be active and of those most will work for the company? Do they really care about the content that appears there?

When you consider that in Finland IF must have easily 200 000 customers (just guessing here). Are they prepared to tollerate bad publicity on their own pages? Will they just delete content that i post when they get tired of it? In which case my own social media is the channel that will preserve the conversation. If IF decide to remove my content from their pages then from time to time this story may continue to appear on their Facebook page as a continued pest to them (or is that just cruel and mean?)

In all honesty when they publish their response, and i hope that they do it publically, then i will be very surprised to see any change. I can say that the response i would normally expect would be that IF would stick to their current line and justification for none payment.

"Their Elisa agent did not promise to pay" But now i am using the magical social network so let's see.

I must note that it is surprisingly very clear to anyone who reads IF's terms and conditions (only availble in Finnish BTW) that

IF do not pay when a company goes bankrupt so in my mind a trained monkey should have been able to clearly say "sorry IF do not cover these costs when a company goes bankrupt".

If this message cannot be clearly communicated so that it is not misunderstood then should we as customers be responsible. Especially when we as consumers make decisions and act based upon what has been communicated. Let's see what IF think. To be continued...........