OK so we are up and running.
I have created a new twitter account: https://twitter.com/#!/IFInsurance @ifinsurance
Feel free to follow retweet and mention. I will use this to communicate new blog posts mainly and to try and generate interest at least in the Finnish social media community to start with.
I started by following IF and everyone who was following IF (there stakeholders) as well as people who are in the Finnish SCRM scene.
I have created a Facebook group: http://www.facebook.com/groups/322104997840963/?profile_pic_upload=1&success=1#!/groups/322104997840963/ for anyone who wants to show support (or criticise actually), comment, give ideas and suggestions or to tell their own "hate" stories.
Most importantly i have posted onto IF's own Facebook and Twitter profiles.
As this is social media comment communicate whereever you want to, on the Blog, FB, Twitter on mine or IF's profiles.
Let's see what happens. Will IF respond? Will this experiment gain support in the social community. Can people really have power of these big faceless organisations or is it a myth?
Nothing ventured nothing gained :-)
I can't wait to find out.
n.b. i have also added all relevant links to the column on the right ;-)
This blog tells the story of my Social CRM experiment with If Vahinkovakuutus. If is a Finnish Insurance company. In Feb 2012 I was stranded in Turkey when Malev went bankrupt. I made a call to If vakuutus on their emergency number. I was informed that i was covered and to make a claim when i got home. I made the claim and If vahinkovakuutus did not pay. This blog tells the story of engagement via If vahinkovakuutus 's own social media and asks, has the customer become empowered by SCRM?
Saturday, February 18, 2012
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