Using Advertising as a customer empowerment strategy.

Some of you may have noticed that i have this morning added advertisements to the blog.

As a first impression you will probably think i am trying to profit from this endeavour and social media experiment. Although i must admit that would be nice, we all dream of being millionaires ;-)

Unfortunately I don't think it is going to happen. Just to be clear profiting from this endeavour is not the goal of the experiement.

See below.

I think that you can see from the above that this is not a profitability strategy.

As such why would i add advertisements to the blog?

There are a couple of reasons for this. Partly i am curious and want to learn what this is all about and how it works but also and more importantly as alot of you have seen Google have changed their privacy policy recently. The idea of which is basically so that they can target you more accurately with advertising.

Now as i understand it the advertisements that will appear on the site are going to be targeted at visitors based upon their previous history of searching google, other web behaviour, their referring source destination to the blog and the way in which the site has been indexed by Google themselves. In this way google adsense should target visitors with relevant advertisements.

This is something that companies of course have been doing for years and i have seen already that If Vakuutus are doing this themselves. As such the question is.

Can I use existing advertising in the Insurance Industry to apply additional pressure to If Vakuutus? 

What i mean with this is,

Wouldn't it be great if one of my site visitors upon landing on the site was presented with a Tapiola or Pohjola advertisement to take insurance from them. As i am getting alot of traffic from If's own facebook pages. I am able to effectively place advertisements specifically for If's own customers or stakeholders. I am sure that If vakuutus in particular would not like that there own customers are firstly visiting my blog but then also being presented with advertisements for their competitors products.

Imaging what would happen if If vakuutus started to lose customers as a result of this advertising. In this experiement this has much more value as a pressure tactic than a profitability technique.

With this in mind how can i influence which advertisements are being presented on My blog? See my later post regarding SEO (search engine optimisation) and Google's affiliate network.

Let me know how succesful i am, let me know are you getting insurance ads? Once again i will update you as to how this pans out later.