This time it is not If Finland who are necessarily at fault. I have been blocked from using the other If regional facebook groups.
As i mentioned in a previous post i have been using If vahinkovakuutus's own social media as a piggybacking strategy and tool against them. This could have actually been beneficial to them if they had not lost the opportunity that i originally highlighted to them in the start of this story.
As i mentioned in the social media as a piggybacking strategy post i would later reveal how succesful this was. Well during the first day i did notice an increase in traffic from Latvia, Lithunia and Norway in particular but interestingly not from Sweden.
This was short lived however. Today for interest sake i decided to take a look to see if those original links i had put to link to my blog were still there.
 |
| Original Post added to If Insurance Swedens Facebook Group |
Well it seems that this is enough for If Vahinkovakuutus to block me from their other Facebook groups. Well that is a nice engagement strategy. Granted it is not nice for those areas and they were just trying to protect their own customer base but i think that this goes against the principles of Social CRM. Also i believe that this also fuels the negative perception of If as a whole. I did not attack them i did not criticise them on their own social media i just tried to engage them. I only posted once on those Facebookg groups.
Once again nicely played If Vahinkovakuutus. You are showing the world that your social media strategy, social engagement and customer service suck.
In a response to this i have today mentioned politely the existence of this blog on If vahinkovakuutus's competitor's Facebook groups such as Tapiola and Pohjola. They cannot control that media :-)
 |
| Visit Tapiola's Facebook Group |
Is it coicidence i am now unblocked. If can react quickly when they need to but i am still waiting for my answers and the recording of the phone conversation originally requested over two weeks ago now!
ReplyDelete