Well If Vahinkovakuutus have replied again and i think this time it seems even clearer to me that If vahinkovakuutus do not really understand the purpose of social media other than THEIR OWN marketing channel. Sorry Facebook is a forum and you cannot control it. It is not your website where you can control it.
You may have initiated the conversation but you are just a contributor! Here is their and my response.
What do you think? Feel free to post your comments on IF Vakuutusyhtiö's wall or here, wherever is appropriate for you!
This blog tells the story of my Social CRM experiment with If Vahinkovakuutus. If is a Finnish Insurance company. In Feb 2012 I was stranded in Turkey when Malev went bankrupt. I made a call to If vakuutus on their emergency number. I was informed that i was covered and to make a claim when i got home. I made the claim and If vahinkovakuutus did not pay. This blog tells the story of engagement via If vahinkovakuutus 's own social media and asks, has the customer become empowered by SCRM?
Saturday, February 25, 2012
If Vahinkovakuutus Respond: Sorry NO you Cannot Control Social Media
Labels:
CRM,
customer service,
facebook,
IF customer service,
if response,
if vahinkovakuutusyhtiö,
IF Vakuutus,
scrm,
social media,
socialcrm
Location:
Helsinki, Suomi
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